One of the most common questions we receive from clients is “why do I need a website for my business?”. Having a professionally developed online presence gives consumers a way to reach you for information about your products or services. The number of potential viewers of your site is limitless, thus giving you the opportunity to greatly expand your customer base and increase sales and revenue. In today’s online world, a website is the best marketing tool you can have for your company. If your business is experiencing stagnant growth, you may need the expertise of a local web design company in Southern Illinois.
Businesses that lack a proper website will struggle to be competitive in today’s consumer driven online world. Not having a website limits any potential business growth and will not allow your business to be seen in your targeted markets. Modern websites have moved above and beyond being labeled as informational only sources that can remain stagnant for indefinite periods of time. Today’s consumers expect and demand websites to be updated on a regular basis and will refuse to do business with companies whose websites contain outdated information, broken links, difficult navigation, slow loading times, etc. Business websites today are crucial marketing hubs that speak directly to your targeted customers about services offered to help solve their needs.
A website with broken links will quickly turn off potential customers. Another lurking danger is the redirected link: a company relinquishes ownership of their domain name and an opportunist buys it only to advertise and/or dump spyware into an unsuspecting web surfer’s computer. These embarrassing links are the Internet equivalent of the front door of your business being off its hinges. A website that doesn’t communicate what you do better than your competition, is costing you younger net-savvy customers. A website not properly promoted and maintained is a waste of the money you spent on design and continue to spend on web hosting.
As younger consumers move into their peak earning years, a increasing percentage of your new customers will be relying on the media they grew up with – the Internet. If you have or had a website which under performed in the past and you wish to stay in business for at least another decade, you cannot afford to ignore your company’s site any longer.
Contact the local web design experts at New Adventure Web Design & Digital Marketing for a free assessment of your digital presence.