In today’s digital era, having a website that displays and functions well on mobile devices is a mandatory requirement for businesses of all sizes. Approximately 52% of ALL internet traffic now comes from mobile devices. This means that more consumers now use smartphones, androids, tablets, etc. rather than desktop computers to search and find local businesses online.
Businesses must adapt to the huge shift towards mobile that began in 2015; when mobile internet usage surpassed desktop internet usage for the first time. If your business website is not optimized for viewing on mobile devices, you will continue to lose large portions of your audience with each passing year and miss out on thousands of dollars in potential sales.
7 Key Stats on why your website needs to be mobile-friendly
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
- As of Q2 2019, smartphones held a 63% share of all retail website visits.
- 88% of online consumers are less likely to return to a site after a bad experience.
- 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
- Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device.
- According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.
- 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours.
