Two of the most frequently asked questions we receive from clients are “Does your company use WordPress?” OR “Why do you use WordPress?”

In this article we will discuss several reasons why New Adventure Web uses the WordPress Content Management System (CMS) to build ALL of our client websites.

WordPress is the Industry Standard

Launched back in 2003 as a simple blogging tool, WordPress has rapidly evolved into the most well-rounded and widely used CMS platform on the internet. Today, it is used by 31.9% of ALL websites, and has a CMS market share of 59.4%. WordPress is used by website developers all across the world. The global developer community is dedicated to helping keep the platform secure, up-to-date and compliant with the latest web design and internet standards. Some of the world’s most iconic brands have developed their websites using WordPress, including NASA, Mozilla, Coca-Cola, Wall Street Journal and many more.

Nearly Limitless Features

Thanks to the global developer community, the WordPress platform contains a vast amount of features and add-ons that can be included and customized to fit exact needs. The platform is extremely flexible and can be used to create a wide range of different type of websites; including small business sites, agency level sites, personal blogging sites, and e-commerce sites.

WordPress streamlines our workflow

Our familiarity with WordPress means that we can build, optimize and launch new websites much faster than ever before! The platform makes it really easy for us to get a new website up and running. All of the add-on tools that we use to build WordPress websites can quickly be installed with a few simple steps. A faster workflow means that our turn-around time on client websites is usually a month or less. Clients can therefore expect us to get a new website up and running quickly for them so that they can start maximizing the return on their investment.

Using WordPress helps keep our development costs down

This perhaps the most important reason why our company uses WordPress. It’s quite simple really, using an open-source platform such as WordPress means:

1. We don’t have to build & maintain our own in-house, proprietary, custom software program in order to develop websites. For us and many other smaller web design agencies, it simply doesn’t make sense from a time & money standpoint to reinvent the wheel and build a WordPress-like platform of our own. Building your own proprietary CMS platform is extremely challenging and very costly. Using open-source WordPress means that we don’t incur extra programming costs that we then have to pass on to our clients.
2. Using WordPress negates the need for us to have a full-time programming specialist on staff to support custom made software. This is a follow up to point #1 above. Since we work with WordPress on a daily basis, our team of developers at New Adventure Web are highly experienced in using WordPress to build highly-functional and engaging websites. We can also diagnose and fix issues quickly when they arise. When it comes to WordPress, we definitely consider ourselves to be “hybrids” in that we can both design websites and program highly complex features into websites. Our dual roles allow us to work quickly and efficiently to complete projects without needing the expertise of a programming only specialist.
3. We can charge MUCH less for a website project then companies that build and use their own proprietary software. Agencies that build and manage their own software NEED to charge much more for website development, simply because they have a much higher overhead thanks to the extra time, labor, and cost involved to maintain custom-built software. Using WordPress means that we don’t have this issue! As a result, New Adventure Web is much more affordable for small-to-medium sized businesses who are seeking to have a professional website built at a reasonable cost.

WordPress IS the most stable and secure Website Platform

Contrary to the belief of some, WordPress is the most secure and stable CMS platform on the market today. Like any form of software, WordPress needs to be regularly updated and managed properly. If one fails to apply the regular WordPress patches and secure updates made available, your WordPress website can be vulnerable to exploits. This is true of any CMS software, especially custom built proprietary ones who often fail to keep pace with web/internet security advancements.

The advantage of WordPress is the large global community, which no other CMS software has! Should there be any security issues detected, WordPress developers act quickly to push out security patches that can be applied in a click of a button; something that DOESN’T happen with in-house, proprietary software until it’s too late. Luckily for our clients, we take the worry out of this with our Managed WordPress Hosting Services.

We don’t hold clients’ websites hostage

The objective with many web agencies that build their own in-house, CMS software is to lock your website into a platform that you CANNOT move anywhere else! With WordPress, if a client wants to move their website away, we won’t hold their files hostage and they are free to host with another provider should they choose to do so. This isn’t possible with a property CMS that typically can only function on the servers owned by the web agency. This a huge disadvantage of having a website built with proprietary software, whereas WordPress websites can function and be hosted on nearly any type of web server. With our company, our clients own their websites; including all files, images and digital assets.

Wrapping it up

As you can see, there are numerous reasons why New Adventure Web is a St. Louis WordPress Developer. When weighing up our options nearly a decade ago, it really was a no-brainer for us and has proven to be the right choice for our business and most importantly, our clients. The custom made, proprietary CMS model has become obsolete and only now applies to web design companies or agencies that lack the necessary vision to move forward with the times and needs of today’s businesses. Quite frankly, what business wants to pay unreasonable costs for a web design company to maintain their own pet project (proprietary software) when they can have a higher quality, more secure, more flexible WordPress website at a MUCH more affordable cost? Businesses needing new websites have spoken with their dollars, the WordPress model is definitely the winning formula.