Digital Marketing Case Study: Environmental Resources, Inc. - New Adventure Web Design & Digital Marketing

April 27, 2020

Tags

Environmental Resources, Inc (ERI) is a local environmental remediation company. The company provides asbestos and mold removal services to St. Louis, MO, the Metro East area and throughout Southern Illinois.

Shortly after opening their new business in 2013, we launched a website for Environmental Resources; allowing them to become established online for the first time.

ERI approached us in September 2016 to discuss their interest in gaining more customers from the St. Louis, MO and Belleville, IL areas. We developed a customized Digital Marketing plan to help them meet their goals and objectives.

Our Initial Digital Marketing Tasks

Mobile Website Optimization
Set-Up/Optimize Google Business Profile
Set-Up/Optimize Bing, Yelp & Apple Maps Business Listings
Optimize Homepage for Local Searches
Online Business Listings Audit
Identify & Fix Inaccurate Business Data Online
Create Business Profiles on Listing & Review Sites
Google Keyword Research & Strategy
Identify & Research Local Online Competitors
Build Location-Targeted Landing Pages on Website
Create Website Content Targeting Local Customers
Optimize Website Page Speed

Ongoing Monthly Tasks include:

Google Business Profile Management
Monthly Google Posts
Reputation Management
Online Review Monitoring & Responding
Manage Online Business Listings
Manage Online Promotions or Specials
Ongoing Photo Uploads (Website & Google Listing)
Search Engine Visibility Monitoring
Competitor Monitoring
Contact Form Conversion Tracking
Website Traffic Monitoring
Reporting & Insights

Our Results

From January 1st, 2017– November 30th, 2017, New Adventure Web Design & Digital Marketing was able to accomplish the following results in comparison to the same period in 2016.