A few years ago, many businesses relied on word of mouth as one of the trusted methods of generating new clients. Businesses believed their customers would recommend them to others if they delivered quality services – and it worked for the longest possible time.

However, in the modern-day business world, more consumers are using the internet to make inquiries and searches. This means that these searchers are more likely to make decisions based on the reviews and recommendations of other customers online.

Online Reviews play an important role in the success of businesses today. As the digital age continues to evolve, its impact on how consumers make decisions cannot be understated.

There have been many kinds of research into how much reviews affect consumer choices and decisions and a general consensus seems to stand between 82 and 97%. This means that as many as 82% of customers online read reviews before making a decision, whether to call a business or to buy a product.

With reviews, you stand a real chance of changing the tides of your business’ engagement. Considering the overwhelming numbers, the effect of reviews on consumers’ decisions cannot be neglected. A Harvard Business Review study into reviews and reputation management found that businesses enjoy a 5 to 9% increase in revenue with each one-star rating increase. The result of this research, when compared side by side with the result of the research about reviews and consumer reaction, buttresses the need for businesses to pay more attention to this area.

Online reviews offer more than increased leads and revenue, they also positively impact your Google visibility. Reviews and ratings play an important role in how search engines see and rank your business for specific search terms.

Getting a review for a business may be as simple as asking clients to leave a review at the end of a successful job or project. However, it doesn’t end there, your business’ response to those reviews also matters. New clients may feel more confident choosing your brand when they notice how well you engage your existing clients and their reviews of your product or services.

In summary:

• Reviews are undeniably influential.
• Reviews can affect your revenue and financial bottom line.
• Reviews can improve visibility in Google Maps search results.